This employer is a family run organisation established over 100 years ago. They are a manufacturing company and have built a reputation for quality and service, supplying customers both in the UK and to over 130 countries worldwide. You will be joining a small team of dedicated professionals in a dynamic sector that is growing rapidly for the company.
The company has enjoyed a huge increase in e-commerce activity over the past few years, and is now looking to strengthen this element of the business to help develop the potential of the sector.
Main responsibilities:
– Manage the Company's CRM system
– Manage the website, including:
— Create SEO rich content for the website to improve traffic with buyer intent
— Analyse web traffic conversions and how customers navigate through the website, and implement ideas for improvement
— Ensure photographic content on the website is kept up to date
– Create content for social media to achieve their marketing goals
– Use LinkedIn to generate new leads
– Support the sales department by providing analysis of product performance and seasonal trends
– Research competitor activity
– Run email lists including their newsletter funnel
Essential skills & attributes:
– Qualified to degree level or a minimum of 3 years experience in digital economies and e-commerce
– Understanding of web-analytic tools such as Google analytics
– Highly organised, analytical and technically minded
– Proficient in various data analysis techniques and procedures
– Excellent report writing and presentation abilities
– Professional, punctual and goal driven
Preferred additional skills:
– Ability to create graphic advertising for marketing campaigns
– Ability to create photographic content
– Ability to create video content
– Familiarity with Klaviyo, Ahrefs,
