QUICK FACTS

HEAD OFFICE

155 Seaport Boulevard
Seaport West Building, Third Floor
Boston, MA 02210
United States

COUNTRIES SUPPORTED

Australia, Canada, Japan, United Kingdom, United States

category

CATEGORIES

Analytics

INDUSTRIES

Automotive, Business Consulting Services, Consumer goods, Electronics, Financial Services, Market research, Media and entertainment, Public sector and governments, Retail, Technology, Telecom, Travel, leisure and hospitality

PRICING

Subscription

Per named user basis

SIZE OF CUSTOMERS

Large, Global Enterprise, Medium

 
Founders:
Candace Fleming
 
Year founded:August, 2007
Funding received: $11.2 Million
Investors:
 
#Employees:106 employees
Awards won:Fast Company's 10 Most Innovative Web Companies; Twitter Certified Products Program
 

Overview

Crimson Hexagon is a patented social media analytics platform using big data to generate insights into the ever-growing volume of conversations happening in the online world. Their analytics platform called Crimson Hexagon ForSight, is based on a new mathematical theory that was created at Harvard. The big data startup can help organisations with information about how customers really feel about a brand, how they react to advertising or what the most important drivers are for customers to buy a product.

The platform delivers near real-time insights in the billions of conversations that are happening online. Crimson Hexagon claims to analyse all kinds of messages in the blogosphere and social network ranging from tweets or Facebook posts to forums and even the Chinese Sina Weibo platform. In addition they include millions of blogs, YouTube comments and TripAdvisor/Amazon reviews. In fact, their social media analysis library currently already contains over 250 billion posts. This vast library allows them to learn from what people are saying online and with an accuracy of 97%

It is capable of identifying patterns in the message that people place online to express their opinion about a variety of topics. These patterns will help find answer to specific questions about how customers think about your company. This information can help marketers better personalize and create their messages for a specific target group. The platform provides a clear dashboard that shows for example the amount of positive or negative comments, the total mentions. User can drill further down into the

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