BloomReach

Nowadays, users can enter a website from many different angles making it even more difficult to properly reach and target customers. BloomReach claims to have the solution to this problem as they have developed a tool to help companies get found better than their competition and be more relevant when a visitor enters the website, regardless of the entry point.

BloomReach does this using big data marketing applications to make the most relevant products or services of websites easier to find thereby offering a better user experience. BloomReach technology, the Web Relevance Engine, supplements efforts related to Search Engine optimization by stressing existing content on a website and making it more easy to crawl by search spiders thereby increasing the quality of every page and the website overall.

Their Web Relevance Engine crawls websites and consumer queries capturing data such as web analytics, product feeds, social media streams but also competitor website data. All this data is analysed and interpreted by the machine-learning algorithm to deliver relationships among all web pages and consumer interactions, resulting in a relevance score, which is used to maximize the quality of the content and the metrics. The Site optimizer then again provides optimization suggestions to create the best user experience. Using search, query language modelling, machine learning, and web analytics, the Web Relevance Engine also matches web content with actual user queries to become easier to find and more relevant.

You can call this SEO tactics on steroids and it is especially useful for companies who offer thousands of products and who want to be relevant and easier to find for each one of them.

The good part is that companies can try it out without any risk as they have a pay-for-performance business model. However, the downside of this business model is that when customers stop using BloomReach the benefits will stop as well, thus being only a temporary solution. BloomReach however claims that clients see almost immediately an increase in traffic and conversion, which is remarkable to say the least as SEO measures normally take some time to have an effect. This is possible because no matter how a visitor enters a website, the content he sees will be more relevant to him, which also has an impact on SEO of course.

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Website     http://bloomreach.com/

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QUICK FACTS

Head Office

82 Pioneer Way
Mountain View, CA
United States

Countries Supported

India, United Kingdom, United States

Industries

E-commerce, Retail

Size of Customers

Large, Global Enterprise, Medium

Year Founded

March 2009

INVESTMENT

Funding Received from Investors

$ 41 million

Investors

Bain Capital Ventures, Chris Dixon, Lightspeed Venture Partners, New Enterprise Associates





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