Appboy is pioneering a new vertical in the marketing automation industry with a powerful technology designed for companies looking to build better relationships with customers through mobile and other emerging channels.

With its industry-leading 360-degree customer profiles and audience segmentation engine at its core – coupled with an advanced multi-channel campaign creation and delivery system that automates personalized, life cycle marketing catered to each individual customer’s journey – Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers.

Appboy powers some of the most successful brands in the new mobile economy – such as EPIX, iHeartMedia, PicsArt, Samsung and Urban Outfitters – with its thought leadership, relentless innovation and focus on delivering tangible ROI.



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Head Office

263 W 38th Street
New York
United States

Countries Supported

United States


Social media / marketing, Technology

Size of Customers


Year Founded

January, 2011


Funding Received from Investors

$ 22.6 Million

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