QUICK FACTS

HEAD OFFICE

115 Perimeter Center Pl
635
Atlanta 30346
United States

COUNTRIES SUPPORTED

United States

INDUSTRIES

Advertising, Automotive, Consumer goods, Education and research, Financial Services, Healthcare, Insurance, Market research, Marketing, Non-profit, Real estate, Retail, Social media / marketing, Travel, leisure and hospitality

TYPE OF CUSTOMERS

For profit, Not for profit

SIZE OF CUSTOMERS

Large, Medium

 
Founders:
 
 
 

Overview

AnalyticsIQ's unique database provides quality data with proven accuracy, precision, and coverage 

Dynabase, AIQ’s proprietary database, is comprised of both known and modeled data. It has an average of more than 3,000 attributes for modeling and over 1,000 attributes for licensing per U.S. household.

Updated at least quarterly, Dynabase’s known data is multi-sourced into categories that create rich descriptive profiles of U.S. adults and households. Categories include:

Lifestyle

Demographic

Purchase

Real estate

Econometric

Aggregated, non-regulated credit data

Financial

Multiple proprietary sources

Our goal? To provide accurate data using algorithms that continuously update the most critical and predictive attributes. AIQ has developed proprietary data aggregation, cleansing, and matching technology that deliver an increasingly precise portrait of the U.S. individuals and households in Dynabase.

On average, AIQ data:

Provides 3% higher coverage of U.S. households,

Is 12% more accurate, and

Is 15% more predictive than our main competitors 

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THE 1 KEY BENEFIT

  • 01 Our data is consistently has more coverage and predictive power when directly benchmarked against our competition.

THE 1 KEY BENEFIT

  • 01 Our data is consistently has more coverage and predictive power when directly benchmarked against our competition.
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