LATAM Airlines Group, or LATAM, is a Latin American airline holding company incorporated under Chilean law with its headquarters at Las Condes, Santiago Metropolitan Region, Chile. The group has offices in Pudahuel, Santiago, and in S o Paulo, Brazil, with subsidiaries in Argentina, Colombia, Ecuador, Paraguay and Per . LATAM Airlines Group is the result of the merger between LAN Airlines and TAM Airlines which took place in 2012. The two airlines fly with separate liveries and certificates, a policy to be continued in the short term, but expect substantial synergies from merging their operations. Enrique Cueto, former CEO of LAN, is CEO of LATAM; Mauricio Rolim Amaro, formerly vice-chairman of TAM, is chairman. The airlines signed a non-binding agreement on 13 August 2010, a binding agreement on 19 January 2011, and papers to close the merger on 22 June 2012, with TAM shareholders agreeing to the takeover by LAN. LATAM’s competitors on the South American continent are: Synergy Group’s Avianca Holdings; Copa Airlines; Gol Airlines; and Azul Airlines. LATAM is not an airline alliance, but is rather more akin to airline holding companies such as International Airlines Group and Air France-KLM.